Privacy Policy

Last Updated: August 19, 2026

1. Introduction and Scope

Standard Water and its affiliated companies held under Vanterra Foundation Solutions (collectively, “Company,” “we,” “our,” or “us”) respect your privacy and are committed to protecting your personal information.

This Privacy Policy describes our practices when you:

Visit our websites that link to this Policy
Interact with our social media pages
View or click our digital advertisements
Communicate with us via email, SMS/text, phone, or forms
Schedule or receive our services (collectively, the “Services”)

By using our Services, you consent to the practices described in this Policy. If you disagree, please discontinue use of our Services.

2. Information We Collect

2.1 Information You Provide

Contact Information: Name, email, phone, address
Service Information: Property details, service requests, appointment preferences
Payment Information: Processed securely through third-party providers
Communications: Content of emails, texts, chats, or feedback
Documentation: Photos, video, or recordings captured for service and marketing purposes

2.2 Automatically Collected Information

We may automatically collect:

Device identifiers, IP address, browser type, operating system
Pages visited, referring sites, time on site, click patterns
Session data including interactions with forms and content
Approximate location based on IP address

2.3 Information from Third Parties

We may receive information from:

Marketing and analytics partners
Identity resolution and audience matching services
Public records and property databases
Data enrichment providers

3. Technologies We Use

We employ various technologies to improve services and marketing effectiveness, including but not limited to:

Cookies and similar tracking technologies
Analytics and performance measurement tools
Advertising and marketing automation platforms
Session recording and interaction tracking
Identity resolution services

These technologies may recognize returning visitors and associate browsing activity with other information. We reserve the right to add, modify, or remove specific technologies without updating this Policy, provided the fundamental use purposes remain consistent.

4. Call Recording and On-Site Documentation

4.1 Call Recording

We may record inbound and outbound calls for:

Quality assurance and training
Verification and documentation
Dispute resolution

By calling us or accepting our calls, you consent to recording. You will receive notice where legally required.

4.2 On-Site Documentation

Our technicians may capture photos, videos, or audio during service visits for:

Diagnostic and documentation purposes
Before/after comparisons
Training and quality control
Warranty and dispute resolution

By scheduling service, you consent to such documentation.

4.3 Marketing Use of Project Photos and Video

Showing real work is how we explain what we do. We use photos and video captured during inspections and service visits — including before-and-after comparisons of foundations, crawl spaces, basements, concrete, drainage, and the surrounding exterior — in our advertising and educational content.

By scheduling a free inspection, consultation, or service appointment, you grant Standard Water a perpetual, royalty-free, worldwide, non-exclusive license to use images, video, and audio captured in and around your property for marketing, advertising, social media, sales materials, training, and other public display, in any medium now known or later developed.

What we will not publish:

Your exact address, house number, or any identifier that pinpoints your property
Your name, phone number, or email address
Embedded location metadata (GPS coordinates are stripped from published files)
Recognizable images of you, your family, or other occupants, unless a separate written release has been signed
Images of anyone under 18, unless a parent or legal guardian has signed a separate written release
Personal documents, valuables, or security details visible in frame

We may reference the general market or region (for example, “a crawl space in Knox County, TN”) but never the specific property.

Declining marketing use. You may decline at any time, before or after your appointment, at no cost. It has no effect on your service, pricing, scheduling, or warranty. Tell your technician on site, or email [email protected]. On request we will stop all future use and remove published material we control within 30 days. Material already redistributed by others — a shared social post, a search engine cache — may persist outside our control.

5. How We Use Your Information

We use collected information to:

Provide and improve our services
Schedule appointments and communicate about services
Process payments and maintain records
Send service updates and appointment reminders
Provide customer support
Analyze and improve marketing effectiveness
Deliver targeted advertising on third-party platforms
Detect and prevent fraud
Comply with legal obligations
Send promotional communications (with consent)

6. SMS/Text Messaging Terms

By providing your phone number, you may receive:

Appointment confirmations and reminders
Service updates, inspection notifications and follow-ups
Promotional offers, seasonal tips, and surveys

Important:

Reply STOP to opt out anytime. You will receive one final confirmation message of your opt-out.
Reply HELP for assistance
Message and data rates may apply
Consent not required for purchase
Frequency varies (typically 1-2 per service, occasional marketing)

Important: To stop receiving text messages you must reply STOP to the message thread. Contacting us by other means does not automatically remove you from SMS.

6.1 Mobile Opt-In Data

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All of the sharing categories described in Section 7 exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We do not sell, rent, or lease mobile phone numbers or SMS consent records. Your mobile number and opt-in status are disclosed only to the vendors that deliver messages on our behalf — our messaging platform, telecommunications carriers, and our customer records system — solely so we can send you the messages you requested. Those vendors are contractually prohibited from using the data for any other purpose. We may also disclose this data where required by law.

7. Information Sharing

We may share information with:

7.1 Service Providers

Trusted vendors who assist with operations, including but not limited to scheduling, customer service, hosting, analytics, and marketing.

7.2 Affiliated Brands

Within Vanterra Foundation Solutions for:

Service fulfillment in your area
Scheduling and operational efficiency
Centralized support and reporting

7.3 Advertising Partners

We provide limited data — typically hashed, non-readable versions of an email address or phone number, plus device and browser identifiers — to advertising platforms such as Google and Meta in order to:

Measure the performance of our own advertising
Deliver targeted and retargeted advertising for our services
Build audiences of people similar to our existing customers

Some state privacy laws describe this activity as “sharing” personal information for cross-context behavioral advertising, even though we receive no money for it. It is not a sale, and these platforms cannot call, email, or text you on our behalf. You may opt out at any time — see Section 9.3.

7.4 Business Transfers

If we sell or transfer any part of our business, your personal information may be included as a business asset in that transaction. The new owner would be required to honor the commitments we’ve made in this Privacy Policy.

7.5 Legal Requirements

When required by law, legal process, or to protect rights and safety.

We do not sell personal information. We do not exchange your personal information for money, and we do not provide it to unrelated third parties for their own marketing. We do “share” personal information for cross-context behavioral advertising, as some state privacy laws define that term, in the limited way described in Section 7.3. You can opt out of that sharing at any time — see Section 9.3.

Text messaging opt-in data and consent are excluded from every sharing category described in this Section 7. We never transfer your SMS consent to any third party or affiliated brand, and no one other than us may text you on the basis of consent you gave us. We do not sell, rent, or lease mobile numbers, and we do not provide them to any third party for that party’s own marketing.